The RealReal is the world’s largest and most trusted resource for authenticated luxury resale. In collaboration with leading fashion designers, the RealReal selected Nurse Heroes as one of just three beneficiaries in the United States of their ‘Mask-Up’ retail campaign.
Over 24 million shoppers around the world have purchased more than 21 million items through the RealReal’s digital platform and retail locations. They bring expertise and enthusiasm to their mission of extending the life of luxury goods and enable more people to own and appreciate them while giving their original owners the opportunity to maximize the value of their investments.
In collaboration with leading fashion designers, the RealReal selected Nurse Heroes as one of just three beneficiaries of their ‘Mask-Up’ campaign. Profits form the campaign benefited Nurse Heroes, Feeding America and the New York COVID Relief Fund. As part of the campaign, a new themed mask was launched every Monday for five weeks, designed by New York brands. Participating fashion designers included Public School, Michael Kors, 3.1 Phillip Lim, Alejandra Alonso Rojas, Studio 189, Tanya Taylor, and many more.
Nurse Heroes also benefited from the sale of new merchandise from Stella McCartney and Gucci, donated
The RealReal's Mask-up Campaign, Benefiting Nurse Heroes, Feeding America and the New York COVID Relief Fund
and sold on behalf of Nurse Heroes on the RealReal digital shopping platform by the philanthropists Eliot and Eddie Tawil. Proceeds from the sale of Stella McCartney and Gucci merchandise and the 'Mask-Up' campaigns help fund scholarships to train the next generation of nurses and nurse practioners.